Join our team!

Marketing & Community Relations Director

Ship’s Company Theatre in Awokun, Mi’kma’ki is seeking a creative individual to join our small team as a full-time, year-round Marketing & Community Relations Director beginning October 2, 2023.

Ship’s Company Theatre has been developing and producing new Canadian work for over 39 years! Our season runs from July through September and consists of world premieres, presentations, a Music Series, our Kid’s Stage, youth camps, and our Shipwright’s Residency.

Contract Length: 3 years

Hours: 30 hours per week

Remuneration: $30,000 per year

Qualifications:

• Minimum two years of marketing or admin education or relevant experience
• Minimum one year team management experience
• Experience managing Social Media content and accounts
• Non-profit experience an asset
• Theatre background and/or knowledge an asset
• Experience with Adobe and website management an asset
• Experience coordinating events an asset
• Fundraising and sponsorship management an asset

Position Description:

Reporting to the Artistic Director and General Manager, and working closely with the Graphic Design & Content Creator, the Marketing & Community Relations Director oversees the Theatre’s marketing, communications, and community relationships, including media, publicity, sponsorship initiatives; donor, member, and volunteer engagement; and fund development opportunities.

As part of the management team, the Marketing & Community Relations Director strives to deliver a balance between marketing expertise and engaging sponsors, patrons, and volunteers to ensure community investment, revenue growth, excellent patron services, and promotion of the Theatre.

KEY RESPONSIBILITIES

• Managing the Marketing Budget – Reviewing funds & expenditures with GM & AD, creating an expenditure plan with allocations.
• Sponsorship Relations (monetary & in-kind) – Including creation of sponsorship packages, communication with sponsors, procuring new sponsors, overseeing contract agreements, contract follow-through and thank yous/appreciation.
• Social Media – Managing FB, Twitter & Insta pages, creating a social media promotion schedule, running Facebook ads, weekly content creation of daily Ship’s activities, promoting other community organizations, creating image descriptions for SM posts.
• Membership – Aid in keeping up-to-date records of members, addresses, and info, and assisting in our membership campaign.
• Fundraising & Applications – Help set up & run our online auction and promote other fundraising campaigns as they happen, and apply for marketing programs and funding as available.
• Community – Maintain strong community relationships with members, staff, volunteers & board members, represents the organization at community events, creating & sending Newsletters.
• Reporting – Monthly reports submitted to GM & AD (incl. budget, current activities, accomplishments, etc.).
• Front Desk – Customer service in-person and over the phone, handling bookings & invites, aiding in ticket sales.

COMMUNITY RELATIONS

• Create and distribute press releases and member newsletters.
• Participate in theatre and community events, maintaining a professional presence and acting as an ambassador for the Theatre.
• Develop and maintain promotional relationships with local businesses.
• Support production of all advertising, interviews, editorials, and reviews.
• Contribute to community programming initiatives.

SEASON BRANDING

• Develop the Season Program including creation, overseeing, selling program ads, ordering & printing, artist & crew communication (for bios, photos, etc.), membership & sponsorship follow-through.
• Update & upkeep the Theatre’s website throughout the season to ensure sponsors, productions & events are advertised.
• Work closely with the Graphic Designer and Artistic Director in the creation of season-specific posters and graphics, and the production of the brochure.

YEAR-ROUND PROMOTION AND MARKETING

• Oversee digital and social media marketing, ensuring all posts and advertisement are accurate and up-to-date.
• Manage the Theatre’s website and social media accounts.
• Ensure comprehensive use of content and continuity over all print and online platforms.
• Generate social media content year-round, featuring the Theatre’s productions, events, fundraisers, and successes.
• Attend select expositions and conferences to promote the Theatre.
• Manage marketing and promotion budgets that align with the Theatre’s annual budget and maintain records to contribute to long-term planning.
• Lead membership communications and promotional materials, including monthly newsletters.
• Plan and execute ticket sale promotions and initiatives, coordinating with other staff.
• Collect & take photos of the Ship and its daily activities, creating and maintaining archives.
• Celebrate local businesses’ successes online and be an ambassador for Parrsboro.
• Manage & maintain sponsor and major donor relations and communications year-round.

DEVELOPMENT

• Identify new opportunities for fundraising, including public funding, sponsorships and partnerships.
• Apply for marketing funding opportunities, working with other staff as required.
• Support other team members in grant writing.
• Manage strategy and activities for donor cultivation, solicitation, and relations.
• Cultivate opportunities for in-kind sponsorships, advertisements, and promotions related to activities.
• Collaborate with General Manager and Board to expand and improve the Theatre’s membership campaign.

FRONT OF HOUSE

• Coordinate Front of House during events & performances, including coordinating with the Stage Management and Volunteer teams to ensure positive patron experiences.
• Support and supervise the Box Office Attendant, and provide box office services when Box Office Attendant contract is not active.
• Manage SCT’s volunteer program & volunteer recruitment efforts.
• Help manage livestream performances, including managing the chat and answering questions/comments.

Ship’s Company Theatre is committed to creating and maintaining an equitable, diverse, and inclusive workplace. Currently, our year-round offices are located on the second floor accessible only via stairs. We are working on obtaining funding for an elevator and at this time any applicants unable to use stairs would be required to work remotely during the off-season. We welcome applications from qualified individuals of all cultural backgrounds, genders, sexual orientations, and abilities. 

Interested individuals should email a resume, cover letter, and two references to admin@shipscompanytheatre.com with the subject line: Marketing & Community Relations Director.

Please forward any questions regarding this opportunity by email to the address above.

The deadline for applications is Friday, June 30, 2023, by 5:00pm ADT.